Attending a conference hosted by Dubai Lynx recently opened my mind to a new world of creativity, a new world of story telling but more importantly story doing. What’s the difference you may ask? Well, story telling has a beginning, middle and end, lives within a closed system, one big bet, and has information, but story doing has a beginning with no end, open source, lots of little bets, and utility this was shared to us by the Martin Agency from the US. Which initially means use your story telling and broaden it to make more sense, let it live, let it be part of the customers mind to never forget.
The headline of the conference mainly is about story telling and how important it is for us to apply a great story into every little thing we do. Who doesn’t love a story, especially one that we can relate to! Imagine a world where every corner is a mystery, where every number calculates hope, where every question answered. It gives people an idle way to communicate, initiates a response from the viewer. It’s our job as marketers to urge people to believe in fiction, to believe in what if’s
When I was much younger I used to love reading a specific author credit goes to Jacqueline Wilson a writer best known for her work with children literature. She made me imagine everyday that mountains could speak, that we can have a never-ending relationship with a pet and that tree’s had emotions too! As crazy as it may seem for the obvious surrealist, it wasn’t to me, I believed in fantasies that will one day be true (obviously mountains could not speak) eventually we understand how things will line up but what I understood later on is empathy. Empathy happens never to some, with the brutality in the world isn’t it easier if we all read Jacqueline’s books in our younger years.
Life is built on hope, on succeeding to live in that other realm, we must make it worth it to even think beyond this. Neither I or others can identify what may be right or wrong to you, but you manage through life to figure out a puzzle, but imagine a day with no puzzle, no strings, just you and your brain, eager to create.
Creativity is an animated enigma of fiction of which is hidden under the muscle of our brains, let it out and find out the greatness it may come upon.
Lynx taught me to let my stories do the marketing and not let marketing do my story telling.
Live Life, Live it, Creatively.