Attending a conference hosted by Dubai Lynx recently opened my mind to a new world of creativity, a new world of story telling but more importantly story doing. What’s the difference you may ask? Well, story telling has a beginning, middle and end, lives within a closed system, one big bet, and has information, but story doing has a beginning with no end, open source, lots of little bets, and utility this was shared to us by the Martin Agency from the US.  Which initially means use your story telling and broaden it to make more sense, let it live, let it be part of the customers mind to never forget.

The headline of the conference mainly is about story telling and how important it is for us to apply a great story into every little thing we do. Who doesn’t love a story, especially one that we can relate to! Imagine a world where every corner is a mystery, where every number calculates hope, where every question answered. It gives people an idle way to communicate, initiates a response from the viewer. It’s our job as marketers to urge people to believe in fiction, to believe in what if’s

When I was much younger I used to love reading a specific author credit goes to Jacqueline Wilson a writer best known for her work with children literature. She made me imagine everyday that mountains could speak, that we can have a never-ending relationship with a pet and that tree’s had emotions too! As crazy as it may seem for the obvious surrealist, it wasn’t to me, I believed in fantasies that will one day be true (obviously mountains could not speak) eventually we understand how things will line up but what I understood later on is empathy. Empathy happens never to some, with the brutality in the world isn’t it easier if we all read Jacqueline’s books in our younger years.

Life is built on hope, on succeeding to live in that other realm, we must make it worth it to even think beyond this. Neither I or others can identify what may be right or wrong to you, but you manage through life to figure out a puzzle, but imagine a day with no puzzle, no strings, just you and your brain, eager to create.

Creativity is an animated enigma of fiction of which is hidden under the muscle of our brains, let it out and find out the greatness it may come upon.

Lynx taught me to let my stories do the marketing and not let marketing do my story telling.


Live Life, Live it, Creatively.



There’s always something to think about in the rain. It’s subtle yet disturbing, people scattering to find safety, and some annoyed by the circumstances look for shelter. Rain always tries to surprise you, with a drop here and there, as you pick up your step you hear the drops catching up to your pace and then suddenly silence, not sign of drops. Pondering for a while, you think to yourself “The rain stopped or am I just imagining, is it true “ but it is not, the rain pours on every step you take hitting the ground like 10,000 drums playing, you suddenly see people shoving each other, laughing, shouting or silently walking clinging on their last breathe, the weather temperature sours and you not only become colder but more agitated as traffic also appears. Rain will either turn your smile upside down or make your grin itch.

Isn’t it exciting though? Rain will never let you down, it will always surprise you and some people need some excitement, or maybe it wont excite you, but will intimidate your anger. Still it will initiate a response of your senses to allow your emotions to speak louder than the drums of the Rain.

Rain is interesting.

The Power of Assumption

These days it seems easy to assume a situation; we tend to allow our fictional thought into becoming reality. The thought of knowing the truth, observing the reality is hard for some, thus assumption becomes a powerful tool in their coming days, as the truth fades back and watch you unfold reality.

 I become agitated when most people assume matters, mostly because they avoid reasoning the time, the place, why and how it may seem. I am a true believer in everything fiction, I enjoy the world of surprises and interactions with randomness, it will make anyone a more real person than the latter. But assuming circumstances wont allow you to dive into fiction, it will allow you to dive into a lie and getting out of one is deemed unforgiving.

The truth is even powerful, it is beautiful, it will prevail and succeed, I urge all to not assume, to grab the day by its horns as they say. Don’t overthink a situation and most importantly never fall into the power of Assumption.

Travelling with Thoughts


Walking nervously towards the plane I was leaving a place known, a land filled with dense memories, I was able to create a home out of an unknown location. Leaving this was harder than I assumed, but the thought of going back home was igniting my strength to pick up my stride.

Greeted at the door I saw the many faces of the delighted flight attendants always smiling, giving you a thought of happiness along the way, I felt as if there was a switch that goes on and off, sometimes inhumane but felt real. As she guided me through the empty rows, she explained how joyous it is for me to go back home, while deep within I felt I already was home. But I agreed with her as to continue on the conversation.

My seat was tucked in facing a tame glass window overlooking the havoc, and on the right the Rolls Royce engine turns each blade while rotating peacefully.

I held my seat corners tight while on the other hand I squeezed the magazine as we were speeding up on the runway, the engines roared, as if I was in between a stampede of bulls. Stillness arose within the confusion in my head I felt it being not right, just a minute ago I was thrown in a bullfight of noise but now i felt empty as if my ears decided to nor hear. What I didn’t know is that I was asleep and this was a new experience as I never slept while flying, I just cant sleep, it could be because of the noise, anticipation, the movies, catering. Many things used to keep my eyes open, it refused to rest, but in this case it did.

Waking up, the cabin was illuminated by false stars lighting up the dark atmosphere. I looked at the map and we were over Erbil, Iraq and I was closer to home. I glanced down, imagined how it would be to live in Iraq amongst all the pandemonium, the cabin was pure silence, cold and free, how was it in the case of Erbil?

Peaking once again outside into another city, the darkness is too exciting, it is as if I hear whispers of people under, some of it happiness and some of despair, I imagined the conditions they were in and how they faced them. I thought to myself what’s next?

Darker skies arose, no sign of the moon, life is embracing me as I closed my eyes. What was I thinking? I guess when you’re gliding at 400km per second at 30,000 feet your thoughts tend to be limitless.

My thoughts may have consumed me for a while making me mindless of chaos.  Fiction decided to devour my senses yet reality slowly kicks in as I suddenly wake up sweeping me to the opaque skies I thought once again of where I was.

Home is near, and the empty space lights up as the sun shimmered on our arrival. My thoughts were muted for once I feel I am in serenity.

Welcome home, She said.


#travel #airline #thoughts

Unfiltered, an introduction

The purist form of speech is when information is unfiltered, a sentence rushed with thought. I envy those who calculate their words, figure out their sentences and migrate through vocabulary while sitting on a wooden bench avoiding chaos and replenish within a comma. As opposite as it may sound, I live within an organized chaos, a place where thoughts run wild in the midst of confusion. As I am writing this, my first blog post, I think of all those nights passed by where I missed the opportunity to share, to make someone else read what I experienced.  Some of it may be interesting and some may not, but isn’t that the joy of life? To live within minutes of uncertainties, we live in a world of possibilities yet we still should warm ourselves of difficulties.

You may want to grab a chair, a wooden one for that matter and get ready for unfiltered memoirs of myself, Welcome to the Awkward Corner.